The drop was less steep but still . And there was another, bigger headache to come. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. Access to this and all other statistics on 80,000 topics from, Show sources information (+1) 202-419-4372 | Media Inquiries. 1 in all of television in weekday primetime, topping all broadcast networks in total viewers beginning Memorial Day 2020 to date, a Feb. 2 news release said. (November 30, 2022). Older adults, for example, are more likely than younger adults to turn to both Newsmax and OAN 13% of those 50 to 64 and 16% of those 65 and older got political news from Newsmax in the past week, while just 6% of those ages 30 to 49 and 4% of those 18 to 29 say the same. Although Ruddy made a name for himself early in his career by questioning the circumstances of Clinton friend Vince Fosters death an investigation that turned into a book he later donated money to the Clinton Foundation and arranged for Bill Clinton to speak at the funeral of Ruddys former boss Richard Mellon Scaife. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Cable news ratings; Murdoch admits Fox hosts endorsed election lies; Lester Holt gets a win over David Muir. November 30, 2022. Unless she has more details to back that up, I cant in good conscience continue to show you this., Upon shutting McEnany down, Cavuto added, Thats an explosive charge to make, that the other side is effectively rigging and cheating. If you are an admin, please authenticate by logging in again. You need a Statista Account for unlimited access. It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. Newsmax and OAN, in turn, are more likely to attract certain demographic groups than others, with some groups aligning with the audience composition of Fox News and others diverging from it. By subscribing, I agree to the Terms of Use and Privacy Policy. While Newsmax's ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day.While available in roughly 35 million householdsless than half of Newsmax's reachOAN's daily television ratings are largely . CNN had Larry King, but (the network) wasnt personality driven. The figures are from Nielsen and were released via Fox News. Its learning that loyalty is hard to win and easy to lose. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. Currently, you are using a shared account. 2020-21 TV Ratings: Winners, Losers and Network Rankings. In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. "Leading Cable News Networks in The United States in November 2022, by Number of Primetime Viewers (in Thousands). Among Republicans, Fox News is a much more common source than Newsmax or OAN, and is more ideologically mixed. DirecTV is the network's biggest distributor and has aired the right-wing news channel since . All Rights Reserved. Check back each week to see the top ranked television programs for all viewers in the U.S. across prime broadcast TV networks, cable TV networks and network syndication based on Nielsen TV ratings. Overall, 43% of U.S. adults say they got political news in the past week from Fox News. But is this yet another case of a so-called fair and unbiased network being swept up by leftist censorship?). Fox News had been the cable network oasis for conservatives for many years. We want to be a voice for them. PREVIOUS: May 2021 Ratings: . Last fall, Ruddys efforts were fertilized by his longtime friend Donald Trump, who, unhappy with Foxs election coverage, started encouraging his supporters to check out Newsmax and another Fox challenger, the One America News Network, known as OAN. We fully expect that the overall news audience will normalize and our share of ratings will dominate. ASSOCIATED PRESS. Thompson, at Syracuse University, said that at this point, Newsmax is unlikely to topple Fox. In 2021, weekday prime-time viewership dropped 38 percent at CNN, 34 percent at Fox News Channel, and 25 percent at MSNBC, according to the Nielsen company. All Rights Reserved. Large majorities of Newsmax and OAN news consumers also turned to Fox News for political news in the past week, the new survey finds. 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Screen captures from the One American News Network. Shes charging the other side with welcoming fraud and welcoming illegal voting. A lot of people said, This is insane, and maybe if they sue us, well stop putting stories like this out, he told the Times. In total day, Fox News averaged 1.17 million in total viewers, down 35%; MSNBC posted 763,000, down 37% and CNN was at 580,000, down 49%. Those moves followed Newsmax poaching OANs White House correspondent Emerald Robinson last year. Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. Fox News is in fourth place in total-day demo viewership for 2021 with 219,000. Fox figured out they didnt need to get 30 million people to watch; they didnt need 10 million people to watch. And I think were doing a pretty good job of it.. Katz on Jun. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. Use Ask Statista Research Service, DirecTV: no of video subscribers in the U.S. 2014-2022, U.S. cable news programs: number of viewers 2022, Most watched TV networks among adults aged 18-49 in the U.S. 2021, Comcast: no of video subscribers in the U.S. 2014-2022. A small, independent cabler that began life as the religious PTL Network, the network later morphed into Inspiration before eventually settling into INSP, now with a core focus on Westerns. People who followed what I said through the years knew that I wasnt a sycophant., Evidence of that, he said, is that Newsmax is available on every major cable company to the chagrin of cable executives and owners who are liberal, he said. By: Ben Johnson, Daily Wire, June 3, 2021: Total daytime viewership fell by 22% in May compared to April, and even more (28%) among viewers aged 25-54, the most coveted viewing demographic. read our full Monday cable news ratings analysis here. Below are the primetime rankers for broadcast, cable and premium cable networks in 2021, among total viewers (as well as the top 50 list in adults 18-49). FOX News Channel Reigns as Top-Rated Network in Both Total Day and Primetime Viewers in All of Basic Cable in July. But the findings reveal that among Republicans, Fox News still far outpaces the other two. They arent as liberal as people think they are, and they usually make an effort to be fair and not overly sensational. (Charles Herring cited Nielsen's "heavy fees.") Another 9% say they watch One America News (OAN) and 20% saying they prefer "some other network" - yielding 46% of right-leaning viewers unhappy with Fox. Signup for Breaking News Alerts & Newsletters. Variety is a part of Penske Media Corporation. The top ten most-watched cable news shows are all on Fox News, with Tucker Carlson and the Five boasting over 3 million viewers according to AdWeek. Sports Networks Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r . Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans. In recent . Comcast Corporation's networks household viewers 2021; AT&T video revenue 2013-2021; AT&T: no of video . While Newsmax, much like OAN, went all-in with peddling Team Trumps bogus voter fraud claims, it has somewhat pulled back on such denialism in recent months. Fox News ratings during primetime are generally higher than its two direct competitors, . As CNN reported in December 2020, Newsmax briefly beat Fox in the valuable demographic of 25- to 54-year-olds, when Greg Kelly Reports bested The Story with Martha MacCallum on a Monday night. As soon as this statistic is updated, you will immediately be notified via e-mail. But Fox, which declined to speak with the Deseret News for this article, continues to churn out news releases showing its continued, across-the-board dominance in cable news. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. If you dont, your new audience will find another home. While available in roughly 35 million householdsless than half of Newsmaxs reachOANs daily television ratings are largely a mystery as it doesnt subscribe to Nielsen Researchs service. If Newsmax figures it out, the story will have an especially fascinating beginning, since Murdoch, chairman of Fox Corporation, gave Newsmaxs Ruddy his first job as a reporter. More Americans in major demographic groups are turning to Fox News than Newsmax or OAN, reflecting Foxs much larger audience overall. As soon as this statistic is updated, you will immediately be notified via e-mail. 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"The industry norm is to use either Nielsen's all day 24-hour ratings or Nielsen's prime time (8pm-11pm) ratings," Hartman wrote. Finally, Fox News is far more likely to be turned to by Americans with less than a college education. For evidence, he can point to recent wins in viewership. Accessed March 04, 2023. https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/, Forbes. A warning to those beneficiaries: Your viewership will remain loyal as long as you remain true to your calling that is, reporting the news without bias or subterfuge. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). We dont believe America is further right. If you would like to customise your choices, click 'Manage privacy settings'. The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN. [Online]. ", Forbes, Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) Statista, https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/ (last visited March 04, 2023), Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph], Forbes, November 30, 2022. Read our research on: Congress | Economy | Gender. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. Double-digit dips remain the reality for most of the basic and premium networks a trend that becomes more acute as even those networks owners eagerly shoo viewers away from that old-fashioned delivery system and on to their newfangled streaming services. In total day, Fox averaged the most total viewers, with 1.22 million, a drop of 45% from April 2020. And for conservative stars, Fox News' evening . Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. A headline in the UKs Independent read: We are lost: Fox News suffers worst ratings in 20 years.. That shift has been coming for a long time. Their stories lend texture to what has been a quantifiable shift in the number of people who watch Newsmax, Barr wrote. ET over 2020, indicating that Acosta has lost 38% of last year's audience. Newsmax has always been more balanced. ESPN led all, of course, up 11% to an average of 1.6 million viewers in primetime. In the 25-54 demo, the numbers were 195,000 for Fox News, down 42%, 133,000 for CNN, falling 59% and 99,000 for MSNBC, dropping by 48%. Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. Now Amazon is on the battlefield, Are you are Republican or a Fox News Republican? Got a tip? Chart. Id make them more like great big mice, and we know how elephants feel about mice., Copyright 2023 Deseret News Publishing Company. In recent months, Newsmax has quietly poached some top OAN talent who, insiders said, sought either bigger audiences or a move away from the MAGA channels epic nuttiness. Viewers are finding new homes at Newsmax, OANN, OneNewsNow (ONN), JustTheNews.com and The Christian Post. Get full access to all features within our Business Solutions. From Election Day through Inauguration Day, when Democrat Joe Biden was sworn in to succeed Trump as president, CNN was the most-watched cable news network in both total viewers (1.8 million) and . Newsmax, which did not call Biden the president-elect until the Electoral College votes were counted, has been disparaged by some in the media as being a mouthpiece for Trump. Think about the outrageous things that were said about him, including by me, and he was able to overcome that and reach out to his critics and his adversaries and make them his friends and work together on the things we agree with, Ruddy said. He can be reached at badelmann@thenewamerican.com. Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. Fox versus Newsmax and the future of Trump TV, No, Donald Trump probably wont replace Rush Limbaugh. On the flip side, COVID be damned, a year without a contentious political season left most of the news networks with massive declines. It is also roughly on par with the 39% who said they got political news from Fox in November 2019. See all 126 channels ranked by total 2022 Monday-Sunday primetime (8-11 p.m.) viewers below. ESPN2 jumped 48%, Fox Sports 1 was up 25%, and even the about-to-be-shuttered NBC Sports Network saw a 17% gain. Outside of pandering to Lindell, who has urged his supporters to boycott Newsmax for settling its Dominion lawsuit, OAN has also played an integral part in Arizona Republicans latest scheme to discredit Bidens victory in the state. Survey says theres a difference, How abortion rights will shape Novembers midterms, When your adventure partner keeps demanding gummy bears, Why are so many kids getting sick with hepatitis? Ruddy also breaks ranks with some conservatives because hes friendly with former President Bill Clinton and former Secretary of State Hillary Clinton. Not only has OAN been given exclusive broadcasting rights of the so-called election auditwhich features a conspiracy-minded company using UV lights and searching ballots for bamboo fibersone of the channels hosts has helped fund it. (+1) 202-419-4300 | Main We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. "The industry norm is to use either Nielsen's 24-hour all-day ratings or Nielsen's prime-time (8:00-11:00 p.m.) ratings," Hartman wrote. Democratic representatives sitting on the House Energy and Commerce Committee wrote DirecTV and other providers in February 2021 urging the company to drop Newsmax, Fox News and One America News Network (OAN). Use Ask Statista Research Service, Top cable news networks U.S. 2022, by number of viewers, Credibility of major news organizations in the U.S. 2017-2022, Employment in U.S. broadcasting industries 2001-2021. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. Fox . About four-in-ten Americans who said they got political news from Newsmax in the past week (43%) also got news from OAN. As a Premium user you get access to the detailed source references and background information about this statistic. They do seem interested in truth, even though they have a liberal perspective., Ruddys company, however, is building its brand by reinforcing the widespread belief that the media are disdainful of conservatives and report what Trump repeatedly calls fake news., The motto of Newsmax TV is real news for real people., Thats what were trying to be, Ruddy said. Forbes. The leagues own networks NFL (up 32%), MLB (45%) and NBA (71%) rose as well. Fox News in the ratings - very . In a report in late March 2021, one of its correspondents claimed, "There's still serious doubts about who's actually president." Now OAN is trying to shore up its viewership. In December, The Washington Post interviewed former Fox watchers who switched to Newsmax because they were upset when Fox called Arizona for Biden on election night, before two other networks. Weve always had both pro and con; we always make sure we include liberal voices. MSNBC was up 23% from 2019, and Fox News saw a 43% viewership increase.
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